The New York Times
Standalone Products - Social
2021 - Current
Created and implemented a brand new visual guideline and branding system for The New York Times standalone products (Cooking, Games, Wirecutter, Audio and The Athletic) on NYT social channels. In collaboration with social editors, I developed and executed concepts, strategy and design for social programming to boost audience awareness, traffic and subscriptions for each of the products through Facebook, X (Twitter), Instagram and TikTok.
COOKING
COOKING | TIKTOK
AUDIO
AUDIO | ANIMATED
wirecutter
GAMES
