Crunchyroll
”Everything goes here.” campaign
:30 Video: “Heroes and Villains”
Team: Jedd Levine and Gabe Duran
As part of the Crunchyroll rebrand, we were tasked with creating a video spot that would drive subscription conversions, capture the new brand voice, highlight membership benefits, and do it all on a shoestring budget. Our campaign concept? “Everything goes here.” The goal was to show our fans that, no matter what type of anime fan you are or what kind of anime you’re into, Crunchyroll has the largest collection of it all. To kick off the campaign, we repurposed existing show footage and crafted a :30 video titled “Heroes and Villains.”
:30 Second Launch Video
Campaign messaging examples and mock-ups that we made for our internal pitch
