2021 Lenovo Go
Client: Lenovo
Agency: Ogilvy
Role: Art Direction
Team: Juan Dominguez, Nicky Lorenzo, Aiden Lee, Hannah Daniel, Josh Kornrich
Production: CarbonVFX
Director: Liam Chapple
We launched Lenovo’s new sub-brand Lenovo Go and its brand new suite of remote work-tailored PC accessories, with the campaign “Work Your Way.” Whether you’re in a busy coffee shop, on the go, or at home, Lenovo Go’s products help you do your best work, wherever you choose to work. We created a film to capture how each product can give you control over your work and environment. Campaign extensions included social and email.
