The New York Times
Standalone Products - Social
Created and implemented a brand new visual guideline and branding system for The New York Times standalone products (Cooking, Games, Wirecutter, Audio and The Athletic) on NYT social channels. In collaboration with audience, social, brand and product teams, I developed and executed concepts, strategy and design for social programming to boost audience awareness, traffic and subscriptions for each of the products.
COOKING
COOKING | TIKTOK
AUDIO
AUDIO | ANIMATED
wirecutter
GAMES
