2020 Campaign
Client: Kaiser Permanente Bernard J. Tyson School of Medicine
Agency: Ogilvy
Role: Art Direction and Design
Team: Aiden Lee, Hannah Daniel, John Estioko and Tony Carlson
New medical schools don’t open every day. So with Kaiser Permanente School of Medicine welcoming its inaugural class in Fall 2020, they knew they needed to make an impact.
In close collaboration with our strategy, account, PR teams and production partners, we developed a multi-channel campaign that celebrated the school’s unique and innovative approach to teaching medicine and healthcare, and established KPSOM as a competitor among well-known medical schools.